Category: Data and Insights

I appreciate that Chuck Hemann invited me to join a panel on social media ROI. Ken Burbary moderated the panel. David Alston and Don Bartholomew joined me in sharing their ideas on how organizations can measure and realize ROI from

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Jeremiah Owyang and John Lovett have provided another great resource! In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management. Altimeter has partnered with Web Analytics Demystified to provide frameworks

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cross posted to the Engaging Times blog I am excited to announce the first in a series of white papers on Social Media ROI. I have ten topics planned in which I will be exploring the versatility of social media

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Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends. 1. Companies will expect ROI from their Social Media efforts. Social Media will shift from being experimental to mainstream. Larger organizations

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