Category: Data and Insights

Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most

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This diagram summarizes what I have learned over the past year about how my role as a Community Manager influences the sales funnel. We are in agreement that social media efforts need to be measured. I will contend that the

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Michael Leander Nielson of Oslo  invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance! I covered the following: Which objectives to consider when defining your social media

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This week at Marketing Prof’s Digital virtual marketing conference, I presented a case study of Techrigy’s use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the

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