Category: Processes and Governance

Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here. This month, my colleague, Marcus Tewksbury has the stage with ‘How to Implement a Social Media

Read more

Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most

Read more

When I think of viral, the first thing I think of is YouTube. In particular the WillItBlend videos. But YouTube isn’t for everyone. I have the capability to make live videos and screencasts, but umm I’m not compelled to do

Read more

There are many analogies about community building. Some say it’s like gardening. Planting seeds in fertile ground, then providing the seedlings with the things they need to flourish. As the garden grows it continually needs maintenance and ongoing support (water

Read more