Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts.
I shared that information last week in a webinar [...]
What kind of social media monitoring are you doing? ah, so you’re using some free tools, that’s great!
How are you analyzing the data?
What are you doing with it?
And if you’re not, what if your competitors are?
What kind of advantage does that give them?
Are they monitoring your brand?
If you’ve been wondering [...]
Over on the Marketing 2.0 blog I’m writing with some awesome people! Paul Dunay shared a survey that he did on reputation management. The community manager is the voice of the company and responsible for responding quickly.
Here are my responses to specific ones in regard to community building. Definitely check out Paul’s survey & get [...]
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