This diagram summarizes what I have learned over the past year about how my role as a Community Manager influences the sales funnel. We are in agreement that social media efforts need to be measured. I will contend that the role of community manager or social media specialist requires you to show how you [...]
My most frequently read posts are:
Community Manager Responsibilities and Goals
Updated Community Manager Job Description
And I speak about the role from both the employee and employer’s perspectives. So over the past year I’ve been sourcing jobs. Recently people have been asking that I write more. I only have so many hours in a day, so I [...]
That’s the title that I have chosen for my new role at Alterian. For the past four months I’ve been the Chief Community Officer. I love that title because it encompasses my leadership across this broad range of areas at Techrigy:
product marketing
brand building
product development
training (team & customers)
quality assurance
customer service
new business development
sales (high level [...]
Not long ago I had outlined how being a community manager is like being a parent. I’ve extended the analogy to my startup too. Techrigy was just a toddler when I joined the four others in October 2008. Together we have grown the Techrigy family (staff) and added extended family (customers). Our product, SM2 evolved, [...]
There are many analogies about community building. Some say it’s like gardening. Planting seeds in fertile ground, then providing the seedlings with the things they need to flourish. As the garden grows it continually needs maintenance and ongoing support (water & fertilizer). Another is that a community is like a party where the community manager [...]
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