Listening is one of those skills that takes practice. Organizations have an even harder time in pausing to listen to their customers. Over the past year and a half I have had the good fortune to be directly involved with helping brands and agencies improve their listening skills using social media monitoring. It is my [...]
Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends.
1. Companies will expect ROI from their Social Media efforts.
Social Media will shift from being experimental to mainstream. Larger organizations can’t justify embracing it without having it meeting their business objectives. It has to increase [...]
Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts.
I shared that information last week in a webinar [...]
Michael Leander Nielson of Oslo invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance!
I covered the following:
Which objectives to consider when defining your social media monitoring (SMM) strategy
What types of tools are available
How to make sense of the data that is gathered
The [...]
This week at Marketing Prof’s Digital virtual marketing conference, I presented a case study of Techrigy’s use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the growth of our startup! Here’s our story. I started with the numbers first.
Twitter: a Case [...]
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