This week at Marketing Prof’s Digital virtual marketing conference, I presented a case study of Techrigy’s use of Twitter for lead generation. Many question the value of spending time on Twitter, but it has proven to be invaluable for the growth of our startup! Here’s our story. I started with the numbers first.
Twitter: a Case [...]
Taking a break from work always causes me to reflect. On Thursday evening the word “exhilarating” came to mind. We had just wrapped up a celebratory party at work via video conference. They were teasing the person who had bought beer because he had only bought a 6 pack & there were 7 of us. [...]
This is the first step in Nattergalen’s strategy to re-energize the FohBoh community. You can read about the entire project here.
FohBoh News Section
This is the first stage of the plan and will be the first section accessible to the community members. The template for this section is based on the web page called the Drudge [...]
Building a community is exciting. You start with a fresh new platform and invite your supporters. The community grows to a certain point then plateaus. What to do then?
Scott Hammond is a frequent commenter on my blog & he offered to share the work that his company Nattergalen is doing. He hopes that it will [...]
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