Redefine Customer Communication

Last week I did a half day workshop at Enterprise 2.0 in Boston. We had a great conversation! Over fifty people from a broad range of backgrounds attended! I was glad to hear that we had more than marketing people. There were some social media people, analysts, community managers, higher education (one in engineering!), programmers, [...]

Living on the Edge

So you’ve built up your personal brand to superstar status. Everyone is watching. You are setting the pace and rocking it as an A-lister. Your community loves & adores you. Everything is awesome right? What could go wrong?
An unintentional mistake …
I’ve watched it happen over the past couple of years. The blogging community [...]

People Are Relying on Twitter

Many conversations have shifted to Twitter. It has become more than just a networking tool. Business is being transacted there.
For my company Twitter is a the perfect place to fulfill the need for people seeking information and tools for social media monitoring. There is an expressed need & my team & I offer our [...]

Reading “Digital Body Language”

The words “Digital Body Language” are so intriguing to me! I can’t take credit for them. I recently received an invitation to a webinar that will feature Steve Woods, author of the new book, Digital Body Language: Deciphering Customer Intentions in an Online World. He’s using the terms in terms of marketing concepts, but they [...]