Community Strategist Links

Community Strategy Links

I am heading down to the MSP Social Media Breakfast. Funny how a breakfast with a bunch of bacon requires two days of travel, but it’s totally worth it! I love connecting with my geeky friends in the Twin Cities. I have some other appointments too as well as shopping time set aside. So while I’m connecting with my ‘local friends’ (ok, that’s relative! they live 4.5 hrs away) here is some reading for you.

Brewster’s Law of Online Communities by Ryan Graves where he says

In summary, don’t run from the vocal minority that Brewster’s Law of Online Community highlights. Embrace the voices for or against your organization. The cliche that there is no bad press is definitely true. Engagement, transparency, and honest communication will transform any voice about your company into a net gain.

High Level Reasons for an Internal Community – Getting Started with enterprise social networking I loved this article because it has so many good ideas in it. And it’s not the same ole, same ole. My favorite idea from the article is, "Control and micromanagement, it turns out, is very expensive, and trusting people is a lot cheaper." The slide deck has some engaging photos to go with it. We are in an age of knowledge workers. Here are some of my favorite ideas:

  • From managing ‘content’ to supporting knowledge flows
  • Most important content is people
  • Have a grown up ‘risk’ conversation

A very comprehensive interview about Online Community Management from New Zealand (I think the video is great!)

A comprehensive overview of the Fiskateers community

5 Tips for Successful Blog Optimization offers some excellent ideas for growing your blog

I’m a strong believer in volunteering for projects. The more that you can learn & become indispensable the more job security that you’ll have. Why not help with social media ventures?!  Can Social Media Work Protect your Job?

Jon Burg has a great list of 10 Rules for Effective Corporate Blogging


Community Strategy links

Here are some great resources to wrap up the long weekend.

    And finally, this article by Larry Goldman highlights his takeaway from two conferences of the increasing importance of the Community Manager role. Here are two quotes from the article, Web 2.0 and Social Media: Two Worlds, Two Dress Codes, No Answers
    • The community manager is a role that is becoming increasingly important. The community manager is the user’s representative to fight for new features, keep peace in the community, handle complaints, watch for new trends in discussion or usage, and evangelize the site through promotion and blogs. The community manager is a live connection from the user base to the organization and makes the interactions more intimate.
    • Several different categories are emerging as ways to keep users engaged. Each community needs to discover what works best for them. In general, you have competitive sites like Amazon that count the number of book reviews you wrote, but not necessarily how helpful they were. In contrast, Yelp provides labels to its super users as a reward of reputation, instead of instilling competition.
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Community Strategy links

Here are the highlights of community related posts in my reading recently. I have started stumbling them, so if your link gets listed, may the StumbleUpon traffic smile upon you!

Enjoy!

Olivier Blanchard builds on Tish Grier’s 7 Traits of a great community manager. (I met Tish at Blog World. She’s amazing! :) )

Romaine Pechard has Community + leveraging = You have to lead or fail

From Poland, community manager Arvind Juneja wrote a great piece showing a software company’s humorous response to a bug that a customer found. You definitely should watch the 2 videos! It’s a good chuckle.

Dawn Foster has created a specialized Google search of blogs by Thought Leaders in the Community Management space

Adam Singer lists some new people to follow in his series on Influencers:

Where should the Community Manager Role be in an organization by Jeremy 

Measuring the Immeasurable: Researching Community Health by Kristin Shoemaker

Tom Humbarger has a nice graphic in Everything in Moderation

Building community around your blog by Ricardo Bueno (I met Ricardo at Blog World – he’s a rising star & his blog has many valuable tips + he’s a super guy!

LiveBar adds a Community to any website – Bryan Person, LiveWorld evangelist gave me a sneak peak to this & demo’ed it for me last week. I was impressed. It melds comments with the full community experience. The nice thing is that it leaves the discussion connected with the article in a nice clean way. With the popularity of magazine style sites I can see this as being a great option!

A great piece on social networking by Beth Kanter, Pumping up your Professional Network (Her blog is filled with great information on using social media)

The popularity of my Twitter 101 post surprised me! For the teachers that read my blog: Using Twitter as an Educational Tool by Ron Jones

Zappos 10 principles they live by (a bookmark posted by Jake McKee)

Gartner Report Why Many Social Software Projects Fail has a good list of characteristics needed for success.

 

 


Community Strategy Links

This list of links proved to be popular. I missed last week so this will be a mix of items I’ve gathered over the past while. Hope that you’re all staying busy & have a safe holiday weekend!

Salesforce shares their hierarchy for gathering ideas from their community. Click on the graphic.

Some excellent guidelines if you’re Planning a community

Cadence community is gaining momentum

A good article but I don’t care for the term Internet Police

Penny Power talks about establishing tone/atmosphere in a community

List of Top 50 social media blogs

Some ideas that make for a great blog

Education/Networking

CNN had an article on Online student-teacher networking


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