This shiny new vending machine was getting a lot of attention at LAX. Everyone was stopping by to ponder the offerings.
There wasn’t anything edible in there though. Best Buy has it filled with lots of electronic goodies ranging from MP3 players, digital cameras, various types of cords, on up to headphones including a pair [...]
It seems ages ago now, but in January 2007 my sister & I created a simple community consisting of forums, a blog & a file cabinet. That experience has evolved into a study of social networking, brand building and community building.
Here’s a summary of the basic premises every community manager should keep in mind. [...]
I recently wrote about Community Building 101 as part of a marketing campaign for a startup.
KTM asked a question:
Do you have any thoughts around handling this issue when the potential audience is thought not to be very engaged with social media?
The answer lies in your question. And we can take a look at it [...]
Today I had a chat on Skype with a new friend about why outbound links are important. At first glance it seems obvious that you want to keep readers on your site. Once you get a reader to your blog, site or community you want them to stay there right?
Read the full post at the [...]
Blogging is about finding a voice. Since I started this blog last fall mine certainly has found more clarity. I started it with the title ‘My Conversations’, but I’ve changed it to Community Strategist which better suits my focus on the aspects of community building, networking & the importance of creating relationships.
Recently Francois Gossieaux [...]
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