Podcast Interviews

Dave Evans & Social Media Marketing

Social Media Marketing: An Hour a Day

Dave Evans joined me to discuss his book, Social Media Marketing: An Hour a Day

Dave shares the challenges of integrating social media into an organization:

  • Someone in the organization to champion social media
  • Organizational dynamics
  • Challenge is space is moving so fast

Building a map -how the purchase funnel related to the social web

  • social media connects us in many ways
  • connecting the customers to various departments internally

Dave talks about how to integrate the info from the social web into the business needs. He uses the analogy of walking into a party & starting with a listening strategy.

Dave explains how you can use his book in ‘hour a day’ aspect to create their plan.There are templates available in the book & also online at ReadThis.com

This is the first in a two part series. The second part is on measurement & monitoring.

You can listen to the interview here.

Download mp3

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My First Podcast with Adam Helweh

Pamela L.
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odcasting has intrigued me ever since Anna Farmery of the Engaging Brand interviewed me over a year ago. She has a great interview style and has an incredible library of interviews! I put links to some of her interviews at the bottom.

Since then I’ve done many interviews but they’ve always been hosted by others.

A couple of weeks ago the guys from Minnov8 in the Twin Cities invited me as a guest on their Saturday morning podcast. I was inspired & decide that a 2009 goal was to step up my tech skills. Podcasting will be the first & video may follow.

Adam Helweh bravely offered his services. He has generously spent a few hours with me over the past 3 days getting the details worked out.

We spend the forty five minutes talking about my challenges in getting started podcasting with my ‘new’ laptop. (Everything is relative :D ). Then we cover my reasons for wanting to podcast & our goals for 2009. Community is a topic of course! And we wrap with a bit of a comparison between the weather in Minnesota & San Francisco.

So what do you think? Was it worth the effort? Would you like more interviews? My list has 3 so far… and it could be you!

Download:  MP3

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