Connie Bensen

Dave Evans joined me to discuss his book, Social Media Marketing: An Hour a Day

Dave shares the challenges of integrating social media into an organization:

• Someone in the organization to champion social media
• Organizational dynamics
• Challenge is space is moving so fast

Building a map -how the purchase funnel related to the social web

• social media connects us in many ways
• connecting the customers to various departments internally

Dave talks about how to integrate the info from the social web into the business needs. He uses the analogy of walking into a party & starting with a listening strategy.

Dave explains how you can use his book in ‘hour a day’ aspect to create their plan.There are templates available in the book & also online at ReadThis.com

This is the first in a two part series. The second part is on measurement & monitoring.

You can listen to the interview here.

Download mp3

Community Strategist Live

Connie Interviews Community Experts

odcasting has intrigued me ever since Anna Farmery of the Engaging Brand interviewed me over a year ago. She has a great interview style and has an incredible library of interviews! I put links to some of her interviews at the bottom.

Since then I’ve done many interviews but they’ve always been hosted by others.

A couple of weeks ago the guys from Minnov8 in the Twin Cities invited me as a guest on their Saturday morning podcast. I was inspired & decide that a 2009 goal was to step up my tech skills. Podcasting will be the first & video may follow.

Adam Helweh bravely offered his services. He has generously spent a few hours with me over the past 3 days getting the details worked out.

We spend the forty five minutes talking about my challenges in getting started podcasting with my ‘new’ laptop. (Everything is relative ). Then we cover my reasons for wanting to podcast & our goals for 2009. Community is a topic of course! And we wrap with a bit of a comparison between the weather in Minnesota & San Francisco.

So what do you think? Was it worth the effort? Would you like more interviews? My list has 3 so far… and it could be you!

Download:  MP3

Community Strategist Live

Connie Interviews Community Experts