Last week in San Francisco I visited the offices of a company that had proudly launched their blog the previous day. They asked for feedback and as a Community Manager my first impulse is: ‘How can I help you?’. Here is my advice for them & all of you bravely venturing into this world.
First, I [...]
Lee Odden, Albert Maruggi, Barry Judge, CMO at Best Buy & I had a conversation on Twitter one morning. Lee recently summarized it. Most of you are probably well aware that the organic SEO gained from community building & user generated content is quite powerful.
Lee says:
My opinion is that it would actually take extra [...]
How often should you evaluate & adjust your website?
This question was asked in the Web Strategy Facebook group. My answer was that all the time & ongoing. And why do I say this? Well if your website is static, then you may have what Jeremiah Owyang refers to as an ‘Irrelevant Website". Are you [...]
Last week I began my position with ACDSee as their Community Manager. I have so many ideas for engaging past, present & future customers. And now I’m excited to have the opportunity to join in making our website more relevant by adding educational aspects to it. I agree that the corporate website should be the [...]
As a part of my new job, I will be responsible for metrics. As you know that’s just beginning to be explored for certain areas of social media, but for blogs it’s pretty easy. I have a math degree and my sister may tell you that I’m hung up on stat’s (don’t listen to her!). [...]
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