Connie Bensen

I never want to be too far behind Jeremiah Owyang, so last Saturday I installed Google’s Sidewiki. Piece of cake! but I couldn’t for the life of me figure out how to claim my blog.

Everyone needs to stake their claim online for a number of reasons. In this case it allows you to post a comment that stays at the top. My guess is that more functionality may come. Best practice in branding says you should own your own domain & all related.

On Saturday I spent 2 hrs fighting with it to get that green box to show up. I installed Sidewiki in Flock. Then in Firefox. It was so frustrating! I am very stubborn when it comes to technology. I was almost ready to ask my sister even! (she maintains my blog – don’t EVEN assume that I do!).

So tonite I invested another half hour. And I found the answer! The instructions that I was reading left out one *ahem* major point. And it’s my duty to save you the time & pain.

1. Install Google Sidewiki if you haven’t.
2. Install Google Webmaster Tools if you haven’t previously done so. (yes, you need to put code in your blog*, but I was able to figure it out, so just do it.)
3. Open your blog/site, click on the Sidewiki icon and there you go! The option to claim your site! I see that you can add up to 1,000 sites That link provides examples. I’m going to add other pages on my site.
4. The last step is to write a note there for future Sidewiki users. Bill Hartzer has a couple nice examples (but his instr’s leave out step 2).

And I’m quite pleased now. I asked my Twitterati to test it. We all like comments, huh? Now you can gather Sidewiki comments too!

* If you’re using WordPress, click on Editor on left & then click on Header on right.

Look! It works!!

(Sister, Heidi & @SecretSushi – are you guys shocked & amazed?!!   )

Last week in San Francisco I visited the offices of a company that had proudly launched their blog the previous day. They asked for feedback and as a Community Manager my first impulse is: ‘How can I help you?’. Here is my advice for them & all of you bravely venturing into this world.

First, I am not an expert on SEO but I have been successful. I invested a considerable amount of time reading up on it when I started blogging. And I never do anything part way! So how good is the search engine optimization on my blog? Google ‘community manager’ and see what you get:

What does this mean (ie: why should you care?):

1. Today I rank #1 for searching in Google for ‘community manager’. (I finally rank higher than my friend, Jeremiah Owyang, who rightfully deserves high regard for his Four Tenets article.) Yes, this is a competitive sport.

2. The organizer of Community 2.0 reached out to me to speak because she Googled ‘Community Manager’

3. My present client Googled ’social media community manager Minnesota’ and found me. Yes, I also live in Minnesota (And yes, I do consult on special projects)

Be forewarned that SEO (search engine optimization) is addictive.

But the payback is that a blog can greatly increase a site’s presence in the eyes of search engines. What does this mean? 

1. People who are looking for your topic can find you.

2. You don’t need to buy Google Ad’s for your site or advertise it.

3. It gives you presence as a leader in the niche and increases your brand presence.

Let’s translate that into business goals:

1. Customers seeking your product/resource will find you

2. Little or no $$’s need to be spent on marketing and advertising

3. Establishes your brand as an industry leader providing information and increases your brand visibility

Most importantly, it’s gratifying to give back to the community that supports you (whether as an individual or as a company)

My sister is my webmaster and she’s done a great job with mine. You can find her at SolutionsByHeidi

Here are her 3 suggestions in terms of what she feels are important:

1. Sitemap – submit to Google & Yahoo so that it’s crawled immediately
2. AllinOne SEO – this is a very popular WordPress plugin (esential is probably more like it)
3. Metatags – choose ones that people search for and don’t have too many

Content – This takes time but writing about related topics on a consistent basis builds SEO quickly. For example, I put up my blog in Sept 2007 and focused on Community Management in Dec 2007.

There is no need to worry about keyword density. (If you don’t know what I mean by that – don’t worry about it, be happy!)

Note: If someone hands you a list of corporate keywords & tells you to use them… you need to have a talk with them. Here are my suggestions:

1. Review the keywords. Are they words that your customers use in their daily conversations? (If not, it’s no use to use them).
2. Use a monitoring tool like Techrigy SM2 to analyze conversations around your brand & industry to analyze the author tags to identify the best keywords to use. Here’s an example of a tag cloud for my niche of Community Manager from SM2. (Do the corporate SEO keywords need tweaking? oh my! See what I mean?)
3. Writing around corporate keywords comes off stilted. Just write naturally & the organic SEO will happen. I always appreciated that @ShashiB got that when I worked with him at Network Solutions.

More importantly, make sure that your titles have keywords related to your topic in them. For example I used to put up a weekly post called Community Strategist Links to reinforce my SEO for that phrase. I also have a redirect from http://communitystrategist.com so the URL helps with my SEO. (ie: purchase a URL related to your keywords if possible).

And search engines also see the first paragraph, so getting your terms in there is also useful. (Make your point as soon as possible). If you scroll back up I slid in ‘Community Manager’ in the first paragraph. For awhile I was on a bent of disliking ‘community manager’ so I was using community building & community strategist but I realized that I was doing myself a disservice in terms of SEO.

Utilize internal links within your site. If you wrote about a related topic then link back to it. Search engines like seeing the interrelationship within your site. In number 2 just above I linked to a previous post that shows an Author Tag Cloud that I was referring to.

Search Engines love back links

Link love – Link to other blogs in your niche. As bloggers we all like to have backlinks. That builds our own SEO. And when you link to us, then we’ll come over, read your post, comment and then in the future link to you. This will increase your SEO and it creates a lot of happiness in the community at large. Not sure where to find related bloggers? Use Technorati Search and search by those with High Authority. (It will introduce you to new friends in your topic area too!)

Blog Roll – These are another type of backlinks but they aren’t viewed as highly by search engines as backlinks in the content. Link to the blogs that you read and as time goes on others will link back to you. If you get to know a blogger, you can ask if you could mutually link to each other’s blogs but please develop a relationship before asking (otherwise it’s tacky – I delete so many emails about this… If you don’t know me, don’t spam me!).

Commenting on other people’s blogs – This is really important if you’re going to be a blogger. It’s as much about participation as it is about writing. So go forth and read other people’s blogs in your niche and comment. Leave meaningful comments. If you have written a post that adds value to your comment then add the link. I call these legacy links or breadcrumbs because they create a path back to your blog for readers in the future. It also contributes to your SEO because it’s another type of backlink. People love getting comments and if you expect them then give first and ye shall receive.

Measuring your progress

Google Analytics is the best place to watch your blog presence grow. You can see what keywords are helping people find your blog with. You can also see where your traffic is coming from (both physical source as well as blog url’s). Google has set up a self paced course at Conversion University.

Claim your blog on Technorati – this shows your Rank, Authority & the number of backlinks. You can track your progress. Some bloggers feel that Technorati no longer has as much relevance.

Finally, Google your topic area. Once you start getting on the top one to three pages it will serve as additional motivation.

For more reading: Darren Rowse has tons of resources (that’s where I learned much from!)

What are your suggestions for improving blog SEO?

The title I started with was ‘Does your web designer know you?’, but people will find it easier with the reference to Tweetbacks.

If you’re like me then you know how it is to depend on someone else for the maintenance & improvements on your website. There are many web designers out there. My suggestion is that you choose one that will take the time to get to know you & your needs.

This past week I had the opportunity to ‘meet’ Kate Niederhoffer,. Her specialty is social psychology & you’ll get insights into community & social behavior from a new direction. Her post on Learning, Organizing, Anticipating: Better reminded me of my web designer.

Kate’s post made me smile because my web designer has come to anticipate what I’d like on my site (and adds it without my asking!). As many of you know, my sister is the caretaker  of my site. But she is intuitive in the way Kate suggests. She also uses my site as a testing ground for items for her other clients.

Usually I will see something & ask her to add it to my site. She enjoys the challenge of finding it & making it work. (We have been working together like this since January of 2007). So she is quite adept at anticipating what I’d like.

I’m excited to show you Heidi’s latest addition to my blog. On the right she has added tabs that show my Most Tweeted posts & ones that were Tweeted Lately

And then Heidi redid my comments section so it separate the comments into ‘written ones’, Tweetbacks for that post, and finally trackbacks. You can see it best on my post: Making a Business Case for Twitter. It also nicely pulls in the avatars from Twitter.

What do you think? Does it provide value to interlace the conversation from Twitter into my blog? The fragmentation of conversations presents a challenge. Not too long ago Heidi added the option for people to add their Twitter id when they comment. I’m glad to help my readers to connect with each other. Heidi can be found at SolutionsByHeidi.com

So, how well does your web designer know your needs? Are they keeping up with the trends in order to help your blog/site evolve with your community’s needs?

further reading: (from Pete Cashmore’s article on Mashable)

10 Ways Twitter Will Change Blog Design in 2009 – Rachel Cunliffe on TweetBacks, BlogTweet feeds and TwitterRolls.

10 of the Best WordPress 2.7 Compatible Themes

Communities have various ways of encouraging participation. At the DeFrag conference there was much discussion about leader boards for internal communities. Personally I prefer featuring those that are adding value to the community rather than just those that are the most vocal. This allows you to highlight contributors for a variety of reasons rather than limiting your own incentivization program. (is that a word? It looks good though). I met someone who leads a community that does this very well. And the best thing is that it’s a community for those of us that specialize in social media!

It was a total pleasure to meet Robin Fray Carey, CEO & Co-Founder of SocialMediaToday at the Social Media Strategies Conference in San Francisco last week. It’s always inspiring to meet women who are making a difference in the social media world.

SocialMediaToday.com is a unique community that offers bloggers a great springboard to share our thoughts & ideas. Here is why I love it: It aggregates them all in one place allowing us to read each others work, vote on it & comment. I have met new friends there & keep up with old ones. The value that it brings me is that my blog is syndicated there where it is exposed to new readers. They can click thru & explore my blog more fully because permalinks are offered. And they’re doing it in such a way that search engines don’t see it as a duplication & frown on it for SEO purposes.

I have been evangelizing SocialMediaToday for quite some time. I included it in my guest post on Problogger as a great way to take your blog to a new community. It really does give your blog legs! And if your focus is small business then you can syndicate your blog in their sister site, MyVenturePad.com. They have recently launched a new site for marketing specialists called TheCustomerCollective And I see that they have TheEnergyCollective too.

How can you add your blog & join the community? (I highly recommend it)

• Register for a profile
• Follow the instructions
• Your blog’s RSS is fed in & their fabulous Community Manager/Editor Jerry Bowles reviews the posts & chooses which to display.
• Sign up for their weekly newsletter – it rocks! by highlighting news & popular posts

Here’s my post from last week on using Twitter for Business that has been on SocialMediaToday. To date it’s had 524 views! And they kindly highlighted a link in the newsletter.

A huge thank you to Robin & Jerry for providing us with a place to aggregate our collective knowledge. It’s a rich source of information for those aspiring to learn & share our knowledge.