Connie Bensen

Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here.

This month, my colleague, Marcus Tewksbury has the stage with ‘How to Implement a Social Media Strategy’.

Marcus will be talking about how to add social media channels to your lead generation efforts. He will also be providing ideas on how social media marketing can be integrated in with traditional marketing efforts such as email marketing, PPC campaigns, and search. The webinar is on Thursday, December 17th 10:00am Central / 16.00 UK

Register here

Here’s a sneak peak on what he’ll be presenting.

It’s a busy time of year! Next week I’ll be in San Francisco for two events. I’m doing a 3 hour workshop at Enterprise 2.0 on Frameworks for utilizing social media. The diagram in my last blog post outlines the potential that a community manager offers an organization.

I will share how to use social media to:

Michael Leander Nielson of Oslo  invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance!

I covered the following:

• Which objectives to consider when defining your social media monitoring (SMM) strategy
• What types of tools are available
• How to make sense of the data that is gathered
• The ROI and benefits of social media monitoring

During the webinar it was interesting the exchange of Twitter usernames transition to  requesting to continue the conversation in a community. It underlined how people with a similar affinity will want to gather! Everyone is welcome to join our Community .

One of the challenges that I have in presenting webinars is that I feel like I’m talking to an empty space. But that wasn’t the case in this one. There was a lot of conversation happening in the chat box. I had 5 poll questions and that generated more conversation on the side as well making much more interactive. Here are the results:

Many of those that chose ‘Other’ posted their background in the chat.

I found this to be very interesting that the majority were B2B’s!

This explains why we’re so busy. Social Media monitoring isn’t mainstream yet. People are still learning.

Attendees were primarily from Europe, and there were a lot of questions about language capabilities.

It’s really important to know what your objective is for listening.

I will post a link to the recording of the webinar when it is available.

in Kindergarten

That’s the usual ending…

But that’s not what I was going to say. I was going to finish it with

online!

Did you know that in terms of blogging, social media and brand building there are many great resources online? With the recession there are even more opportunities. And so many are free! Over the past three years that I’ve been working online I have learned so much from webinars and virtual events.

With that, I encourage you to attend the Marketing Prof’s Digital Marketing World Fall Event

They have a number of great sessions and it’s free!

I’m presenting a case study of how my Techrigy Team has used Twitter for lead generation. And the other two case studies are even more interesting! One is on how the NHL has used Twitter to build community around their advocates. And the third is how mozy.com has increased their brand presence and  promoted their service on Twitter. Some very interesting stuff!

So I highly recommend that you sign up and attend some sessions. Marketing Prof’s has a great blog that always offers high quality information.