Upcoming Webinar on Implementing a Social Media Marketing Strategy

Every month we have a webinar. Last month my topic was Best Practices for Monitoring Social Media. You can view the past recordings here.
This month, my colleague, Marcus Tewksbury has the stage with ‘How to Implement a Social Media Strategy’.
Marcus will be talking about how to add social media channels to your lead [...]

In San Francisco next week

It’s a busy time of year! Next week I’ll be in San Francisco for two events. I’m doing a 3 hour workshop at Enterprise 2.0 on Frameworks for utilizing social media. The diagram in my last blog post outlines the potential that a community manager offers an organization.
I will share how to use [...]

Seven Business Objectives and their ROI for Monitoring Social Media

Michael Leander Nielson of Oslo  invited me to present a webinar on Business Objectives for Social Media Monitoring. It’s a popular topic and we had great attendance!
I covered the following:

Which objectives to consider when defining your social media monitoring (SMM) strategy
What types of tools are available
How to make sense of the data that is gathered
The [...]

Most everything I learned, I learned …

in Kindergarten

That’s the usual ending…
But that’s not what I was going to say. I was going to finish it with
online!

Did you know that in terms of blogging, social media and brand building there are many great resources online? With the recession there are even more opportunities. And so many are free! Over [...]

London Meet up

Next week I’ll be in London for the early part of the week.
On Tues I’m presenting at a Social Media Seminar in Covent Garden hosted by

Tuesday evening would be perfect for a meetup if you’re in the London area.
Drop me an email at conniebensen @ gmail.com or leave a comment here.
My husband [...]