One of the things that I love most about my role is that I work with communications across the spectrum. For me marketing & public relations are interchangeable. Really it’s about developing relationships.
On Monday I will be speaking in Minneapolis at a sold out event that will be keynoted by Jason Kintzler.
PR 2.0: THE NEW TOOLS OF THE TRADE
This day-long seminar features keynote presenter Jason Kintzler, founder of PitchEgine a social platform that enables PR professionals to package stories and share them with journalists, bloggers and influencers via the social web. The day will also feature eight breakout sessions reflecting the most cutting edge and innovative thinking on how to navigate this rapidly changing industry. Special thanks to our promotional partners for this event, the Minnesota chapter of PRSA and Mashable: The Social Media Guide.
My session will be:
How to Monitor and Measure Social Media
PR pros are no strangers to monitoring media, old-school style. But, the same methodologies we use to measure traditional PR placements don’t translate to social media. In this session, we’ll explore some of the monitoring tools that provide visibility into the social media space and discuss the most effective ways to measure the value of the conversations taking place across social networks.
I’m really excited to finally meet Jason in person. He’s flying in from Wyoming so he doesn’t live in a city center either. You know how I feel about working online & living at my house in Minnesota. I believe that someone can live anywhere in the world and contribute at a high level to the social media world. Jason has also proven that! I used PitchEngine to do a SM Release to announce Techrigy’s acquisition of Andiamo Systems. It’s easy to use & definitely a great service!
Jason Kintzler is the Founder of PitchEngine, a web tool enabling PR professionals to package and share press content via the social web. He’s a former print and broadcast journalist turned PR pro and now, entrepreneur.
Jason’s goal is to evolve public relations as a whole, bringing authenticity and engagement to PR through the integration of social media content. By utilizing the PitchEngine Social Media Release, brands are not only engaging media contacts the traditional way, but also consumers. He’s fostering a new approach to a century-old craft.
And I can’t travel 5 hours without meeting my friends! So I asked for a Tweet up. Jennifer Kane, the conference organizer has kindly organized one for us on Monday night from 6-9 pm. So join us to talk about social media, community, and summer in Minnesota!
Where? Tavern on France 6740 France Avenue South, Edina, MN
When? Jul 13, 2009 What time? 6 – 9pm
On Tuesday I will be scheduling meetings so let me know if you’d like to get together. Send me an email if you’d like to get together (conniebensen @ gmail dot com). I always enjoy talking with people interested in community & social media!
