Social Media ROI Series utilizing Social Media Monitoring

cross posted to the Engaging Times blog
I am excited to announce the first in a series of white papers on Social Media ROI. I have ten topics planned in which I will be exploring the versatility of social media monitoring and how it can influence your organization’s bottom line.
My white paper series will show how [...]

We celebrated Community Manager Appreciation Day today! #CMAD

What is more important than your customers? Maybe your Community Manager?!! Today is a day to celebrate them & their impact on your organization!
Jeremiah Owyang always has thoughtful and innovative ideas. Last week he asked on Twitter:

Community Managers are your unsung heroes. If your company is forward thinking and has one or a team [...]

Pepsi Bypasses SuperBowl in order to Build Community

There will be no Pepsi ads at the SuperBowl this year. Pepsi has chosen to spend $20 million on a social media campaign rather than buying a 30 second spot at the SuperBowl. Mashable outlined how they are choosing to invest in building community.
The cost for a SuperBowl ad has been growing exponentially over the [...]

Top 5 Time Saving Tools

It’s been over a year since I posted my list of must have tools. Each time I get a new computer I have to install these immediately or I can’t breathe.
Here they are:
Evernote – This is my ultimate favorite, most needed application.

It’s a place to keep notes, passwords, etc. Items can be tagged & [...]

Should you Accept the Job Offer?

Your dream is to work in social media. You’ve been blogging, building your brand and know your stuff. After doing all the right things you have a job offer, so now what?
As with any potential new job there are many questions & many unknowns in regard to one in social media. And to make it [...]