Ramping up your Social Media ROI

Connie — Tue, 24 Nov 2009 19:12:28 +0000

Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most return on their monitoring efforts.

I shared that information last week in a webinar that covers best practices for social media monitoring & reporting. I included:

Common Applications of Social Media Monitoring
Search Design
Dealing with Noise and Spam
Reports and Analysis
Actions Based on Insights that Result in ROI

Here’s the slide deck and the recorded version of the webinar is available.

Best Practices for Social Media Monitoring ROI

View more presentations from Connie Bensen.

And you may also be interested in the webinar that Surresh Vital of Forrester presented on how social media monitoring is impacting marketing.

I have a growing library on SlideShare on the topics that I speak about (building community, monitoring, measurement, etc). Check out the widget on the right side of my blog.

Please ask if you have questions.

Webinar on Business Cases for Social Media Monitoring

Connie — Sat, 17 Jan 2009 20:20:03 +0000

Last week I did my first webinar. The topic is Business Cases for Social Media Monitoring. The recession is a challenge for everyone whether you’re a business or seeking a job. My presentation is focused on the business aspect but it will also give you ideas on how to use our Freemium version of Techrigy SM2

We recorded it so that everyone can view it in case you missed the live event.

Download of my slide deck & webinar

Feel free to ask questions here & I’ll be glad to answer them.

What topics would you like to have future webinars on?

Connie Bensen » Webinars

Ramping up your Social Media ROI

Webinar on Business Cases for Social Media Monitoring