A friend suggested that I create a page to explain the terms I use often. And to further help you, I’m adding links to my most frequently read posts.
Help to better define them on the wiki
(key/password is build)
An up & coming role in online organizations that facilitates linking the customers to the company. The community manager is the voice of the customers and humanizes the company. He/she is an excellent communicator & assists with a myriad of efforts which can range from marketing, PR, product development, customer service, tech support, etc The position varies greatly depending on needs of the community & the organization.
An online community is an interactive group of people joined together by a common interest. Jeremiah Owyang
Online community building is a process of encouraging and empowering online networks of people around a core theme on a website, blog or mobile platform.The community is not merely formed by bonds between the organization and followers, but also by bonds between the followers themselves. They connect, interact and re-network over and over.
Community Strategy is the process of defining, integrating & innovating the Community Manager role for the benefit of:
- establishing standards for the profession
Branding is the process by which an organization or person differentiates themselves from others.
Personal branding describes the process by which individuals and entrepreneurs differentiate themselves and stand out from a crowd by identifying and articulating their unique value proposition, whether professional or personal, and then leveraging it across platforms with a consistent message and image to achieve a specific goal. In this way, individuals can enhance their recognition as experts in their field, establish reputation and credibility, advance their careers, and build self-confidence.
Personal Branding consists of three elements:
- Value Proposition: What do you stand for?
- Differentiation: What makes you stand out?
- Marketability: What makes you compelling?
Building Brand through Building Community – guest post on Chris Brogan’s blog
The process of establishing relationships with like minded people.
For further in-depth reading I have many links on my Resources page.