Innovative Disruptor – Community Manager Role

On May 26th I was invited to present at #WebCom 2.0 in Montreal. My topic was the Community Manager role and how it supports innovation as well as the disruption necessary to drive the culture shift in an organization required to successfully engage in social media.

I always enjoy conferences that are well organized. This one was very well done. They interviewed all of the speakers and put them on YouTube. What a nice touch! The slide deck from my presentation is below.

The slide deck on Slideshare. I presented the deck virtually to a Roundtable group in Geneva, Switzerland. The recording is here on my speaking page.


A Metamorphosis

Life is about change. As Community Managers working in this fast paced online world we know that change is inevitable. Frequently we are driving that very change.

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On Sunday as I was driving back from the weekend I saw the Minneapolis skyline and said to myself, “I’m almost home”. It made me realize that I have adapted to my huge transition. Many of you know how rooted I was to rural Minnesota. After forty some years of living the good life on a farm, I moved to the bright city lights of Minneapolis.

There are some stark contrasts. I went from being sixty miles from Starbucks to a short two block walk! And instead of driving for an hour plus to get to the airport, I now have a twenty minute taxi ride. Flying out of MSP has also eliminated the extra regional flight to a hub like Denver, MSP or Chicago. I am enjoying being able to fly direct.

One of the most surprising things is that I enjoy having everything within walking distance. Having Chipotle half a block away is a bit too convenient! No thanks to my sister for that addiction.

And then there is the driving! Before 2010 I had no experience driving in the metro. I learned to drive on multi-lane roads (meaning 3 or more) in the metropolis of Fargo, ND, but that’s not much more than an intersection of two interstates.

I couldn’t live without my GPS and who would’ve known how much I appreciate the word ‘recalculating’?! After a couple of months I’m starting to get my bearings and am not relying on the GPS as much. I’m starting to unplug it now as the roads become familiar. But I still experience a sense of fear mixed with exhilaration when driving in 5 lanes of fast moving traffic. And I have learned to speed up at yellow lights. My sister tried to explain that one, but I am learning. Up north they only put traffic lights in 30 mph zones and they meant stop. I am so thankful that we have Minnesota nice happening here! Overall the drivers are pretty easy-going and don’t exercise their horns like in NYC.

I have finally been in town for a social media breakfast. It was fun to reconnect with my many friends that I’ve known for a couple of years now. It’s nice to not be in the back channel anymore!

Photo credit: http://www.aquaticnet.com


Framework for Social Media ROI

Jeremiah Owyang and John Lovett have provided another great resource!

In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management.

Altimeter has partnered with Web Analytics Demystified to provide frameworks for social media analytics.

Measurement is one of the biggest challenges facing community managers and social media specialists. How can you quantify the progress of your efforts?

Jeremiah & John have created a report that outlines the main areas and also have provided a simple equation to calculate each one.

Make sure that you benchmark and choose the ones that make sense in your case. Then track your metrics from month to month against those.

Here’s the complete report and you can pop on over to Slideshare & download a copy there.


Bath, England

On my recent trip to Alterian corporate offices in the UK, I ventured to Bath. It’s a destination that has amazing architecture. For lunch I had the traditional fish & chips along with the mushy peas (which were recommended by the waitress). I agree that they are good!

The Abbey and the Roman Baths seem to be the center of Bath. A choir had just started performing and provided the perfect ambience.

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A view down a street.

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The one thing that amazes me about Europe is the age of the stones and structures. This is what remains of the medieval wall.

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