Tag: social media ROI

Jeremiah Owyang and John Lovett have provided another great resource! In March Jeremiah and Ray Wang of Altimeter published their report on Social CRM: The New Rules of Relationship Management. Altimeter has partnered with Web Analytics Demystified to provide frameworks

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Listening is one of those skills that takes practice. Organizations have an even harder time in pausing to listen to their customers. Over the past year and a half I have had the good fortune to be directly involved with

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Everyone is putting their predictions out. Mine are always partially based on my work as well as the trends. 1. Companies will expect ROI from their Social Media efforts. Social Media will shift from being experimental to mainstream. Larger organizations

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Everyone wants to maximize the return on their efforts in social media. In my day job with Alterian SM2 (previously Techrigy). I have spent a lot of time working with agencies and brands in identifying how to maximize the most

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